Heart Surprise Cake

Prep 25 minutes
Cook 1 hour 50 minutes
Servings 10

Amaze your friends and family this Valentine’s Day with this Heart Surprise Cake! Every fun and loving slice will have everyone asking, “How’d you do that?”

Serve up a slice of this cake with some chocolate milk and heart shaped marshmallows!

overhead slice of pound cake with pink hearts and fork

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Hidden Heart Surprise Cake

How. Cute. Is. This!? Even I was a little giddy when I sliced a knife through to reveal it turned out perfectly. Cake was solid and moist, hearts plain as day, and the color wasn’t compromised. I originally saw the idea with a pumpkin shape , but didn’t have a chance to make it for Thanksgiving. So why not Valentine’s Day?!

There’s a lot of waiting involved with the cooking, cooling, and chilling, making this surprise cake sort of a day-long project. But it is SO SO easy. And the actual active time you’re on your feet is minimal.

Give your friends and family a fun and loving surprise cake. They’ll think you’re a genius and be asking “how’d you do that??”

sliced surprise pound cake loaf with double hearts inside
sliced surprise heart pound cake loaf

Ingredients Needed

You actually only need just a few ingredients to make this heart cake.
(Scroll below to the printable recipe card for details and measurements.)

  • Betty Crocker Pound Cake mix – You’ll need 2 boxes, one to make the regular cake and one for the colored hearts. (See note below.)
  • Unsalted butter – Adds moisture and richness.
  • Eggs – Provides structure to the cakes.
  • Milk – Adds necessary moisture to the cakes.
  • Red food coloring – For the hearts.
  • Icing – Powdered sugar, milk, butter, vanilla, and salt.
9 image collage how to make a surprise heart cake
Can I use any cake mix?

The concept can work with regular cake, but for this particular recipe, it needs to be a pound cake, since the pan used and cooking times are different.

Can I use a homemade pound cake recipe?

I personally can’t vouch for this, but a few readers have said they used a homemade pound cake recipe with success.

Where did you get your cookie cutter?

I got a huge bucket of cookie cutters from Amazon a long time ago and the double heart was included. They are a decent selection of double heart cookie cutters now.

Can I use a different cookie cutter?

Sure! Just make sure it doesn’t exceed the height of the pan or you won’t be able to cut shapes from the sliced cake.

How does the first cake not dry out from baking twice?

Because it is slightly UNDERBAKED the first time. Refrigerating firms the batter enough to cut it.

How do you know where to slice it so you don’t mess up the hearts?

The hearts fuse together when baked, so they end up being throughout. Each slice will have one.

My hearts rose all the way to the top, instead of in the middle. What went wrong?

This is due to putting too much of the second pound cake batter in the pan before laying your pink hearts on top. As the batter cooks, it all rises. As per the instructions, just put a thin layer of batter – just slightly enough to cover the bottom of the pan – before you place the cut out hearts on top.

The first cake was so runny! What went wrong?

Did you cook it for 8-10 minutes LESS than what the box instructions were, or 8-10 minutes total? Many readers have made the mistake of only cooking it for 10 minutes. As per my recipe directions, the cake needs to cook for about 50 minutes.

Can I customize this for a different holiday?

Absolutely! This could definitely be customized for other holidays using different dyes and cookie cutters. Have fun with it!

white serving tray with 5 slices of iced heart pound cake
bite taken of sliced pound cake with pink hearts

Proper Storage

  • To store: This pound cake loaf can be stored up to 3 days at room temperature in an airtight container or wrapped tightly in plastic wrap and again in foil or up to 6 days in the refrigerator.
  • To freeze: Wrap baked and cooled pound cake in 1-2 layers of plastic wrap, then a layer of aluminum foil, and transfer to a freezer-safe bag. It can stay frozen for up to 3 months. Allow to thaw overnight in the refrigerator, then bring to room temperature before slicing and serving. We recommend freezing without the icing and then applying that fresh the day you’ll be serving.

More Valentine’s Day Recipes:

I hope you love this delicious and easy recipe – be sure to give it a review below! Also don’t forget to follow Belly Full on TikTok, Facebook, Instagram, Pinterest, and YouTube!

5 from 38

Heart Surprise Cake

Prep: 25 minutes
Cook: 1 hour 50 minutes
Cool & Chill: 3 hours 45 minutes
Total: 6 hours
Servings: 10
Amaze your friends and family this Valentine's Day with this Heart Surprise Cake! Every fun and loving slice will have everyone asking, “How’d you do that?”

Ingredients 

  • 2 (16 ounce) boxes Betty Crocker Pound Cake mix
  • 1/2 cup (1 stick) unsalted butter, divided, softened
  • 4 eggs, , divided
  • 1 1/3 cups milk, , divided
  • red food coloring

Vanilla Icing

  • 1 1/2 cups powdered sugar
  • 2 1/2 tablespoons milk
  • 1 teaspoon unsalted butter, , melted
  • 1/4 teaspoon vanilla
  • 1/8 teaspoon salt

Instructions 

  • Preheat oven to 350. Coat a 9×5 inch loaf pan with cooking spray.
  • Prepare your first pound cake: combine 1 box of cake mix, 1/4 cup (1/2 stick) softened butter, 2 eggs, and 2/3 cup milk in a large bowl. Whisk together with an electric mixer or by hand. Add in your food coloring until you reach the desired color.
  • Pour batter into prepared pan and bake for 50 minutes (about 10 minutes less than instructed on box.) Let cool, remove from pan and refrigerate for up to 4 hours. Cut cold cake into slices the thickness of your cookie cutter. Cut heart shapes from the slices. Set aside.
  • Prepare your second box of pound cake mix the same as the first, except omit the food coloring. Coat a 9×5 loaf pan with cooking spray and pour just barely enough batter to cover the bottom. Align your heart cut-outs down the center, keeping them tightly together. Poor the remaining batter over the heart cut-outs in the pan, making sure to cover the sides and tops. (Careful the batter doesn’t overflow.) Bake according to the directions on the box, about 1 hour. Let cool when done.
  • Meanwhile, prepare your icing. In a medium bowl, mix all of your ingredients together until combined and creamy. Add more powdered sugar if it appears too runny or more milk if it seems too stiff, until you reach the consistency you like.
  • Remove baked and cooled pound cake from pan and top with icing. Let set; cut into slices and enjoy! Adorable, right!?
    NOTE: Please refer to the full article for FAQs.

Nutrition

Calories: 465kcal | Carbohydrates: 75g | Protein: 8g | Fat: 15g | Saturated Fat: 8g | Cholesterol: 187mg | Sodium: 558mg | Potassium: 162mg | Fiber: 1g | Sugar: 53g | Vitamin A: 590IU | Calcium: 117mg | Iron: 3mg

Nutritional information given is an automatic calculation and can vary based on the exact products you use and any changes you make to the recipe. If these numbers are very important to you, I would recommend calculating them yourself.

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About Amy Flanigan

Well, hey there! Amy here, founder and COO at BellyFull. If you’re looking for tried and true, fuss-free, budget-friendly, delicious, every day recipes, you’ve come to the right place.

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217 Comments
Newest
Oldest Most Voted
Monika Sharma
January 4, 2022 2:04 am

thanks very much for our wonderful cake – we were very pleased with both how it looked and tasted!

Tree20707
February 10, 2021 6:42 am

I made this years ago and it was a huge hit. My question to you is what do you do with the cake remains after you’ve made your cut-outs? Just curious. I usually put them all in a zip lock and we nibble at it til its all gone.

Mattie Scott
May 22, 2019 12:38 pm

Looking Yummy and delicious..! thank you so much, Andrea for sharing this beautiful post.

RBaker
February 14, 2017 7:47 am

I made two of these with my kids for their class Valentine’s parties and they turned out great! Thank you for such a fun idea. I can’t wait to try this at other times of the year with different shapes.

Nancy
February 10, 2017 10:41 am

Could I make the red cake and refrigerate overnight rather than 4 hours and make the finished cake in the morning? Or will that be too long? Thank you!

Amy @Belly Full
February 10, 2017 11:43 am
Reply to  Nancy

Hi Nancy! You can totally make it the night before. The reason it needs to chill is because it’s slightly uncooked. The refrigeration helps it firm up enough to cut.

debInGeorgia
February 8, 2017 9:22 am

I wonder if you can use a regular cake mix for this instead of a pound cake mix?

Lori
January 18, 2017 10:32 am

Made this yesterday (using a small snowflake cookie cutter and blue dye) as more of winter theme…sort of a trial run for Valentine’s Day. It was SO CUTE! Turned out perfectly, no issues. So I’m going to make it again for V-Day for my daughter’s class at school. Thank you for such a fun cake!

Amy @Belly Full
January 18, 2017 10:46 am
Reply to  Lori

Yay! I love how customizable it is, right? Your daughter’s class is going to love it!

Dawn
February 14, 2016 4:24 pm

Couldn’t wait to try and make this for Valentine’s Day during our church’s coffee hour! All I can say is that it was a big hit! A few people asked me how I got the pink hearts in the middle and others exclaimed, “Oh! How cute is this?!”

I didn’t have the double heart like you had, so I used a small heart cookie cutter and made two single hearts placed side by side. Our pound cakes at church are cut in slices and then cut in half. So I wanted to make sure that when I cut them, there was a heart in each slice. It worked like a charm! Thank you for this recipe! It’s definitely a keeper!

Amy @BellyFull
February 14, 2016 8:31 pm
Reply to  Dawn

The reactions from others are always so much fun! 2 single hearts and smaller slices is great!

Sheila
February 13, 2016 6:51 pm

I am making this for the second Valentines Day in a row. This year making three to share with family. I had only a few drops of red food color so I used a box of dry sugar free red jello instead (raspberry, cherry, and strawberry just happened to be in my pantry!) Also had about three drops of food color per cake. Colors came out wonderful!

Amy @BellyFull
February 14, 2016 8:30 pm
Reply to  Sheila

Good to know!

Denise
January 20, 2016 9:23 pm

Made this for my god-daughter and she LOVED it – so adorable!!

Christie
January 20, 2016 12:38 pm

Totally adorable, definitely going to try this out for Valentine’s Day!

Trina and Tina
January 18, 2016 7:11 am

We’ve always wanted to try a peek a boo cake and you made it look simple to do! Thanks for inspiring us. We’re ready to give it a go! Trina and Tina

janet conant
December 3, 2015 12:43 pm

Love this! So clever, I made it for an early Christmas party with a tree cookie cutter dyed green – it was a huge hit!

Sandy
December 2, 2015 1:26 pm

So cute! Do you think this would work with corn bread? Thanks for your help!

Priscilla
April 5, 2015 10:46 pm

Made this last night for Easter today! Used a bunny head instead of the hearts. It came out great!! Wish I can post a picture on here. A couple if people where shocked that I made the cake.

Amy@BellyFull
April 6, 2015 6:32 am
Reply to  Priscilla

That’s awesome, Priscilla! I love how versatile this cake is – a bunny cut out for Easter is adorable.

Sandy
February 14, 2015 11:00 am

My hearts floated to the top and stuck out. How do I keep them from raising up during the second baking?

Amy@BellyFull
February 14, 2015 11:03 am
Reply to  Sandy

Hi Sandy – this is part of the Q&A in the Notes section. Thanks!

crystal
February 13, 2015 7:37 am

made this for my daughter’s classroom party yesterday. big hit! thank you for this fun recipe! all the kids were blown away. i’m going to make it again for 4th of july with stars.

newbiecook
February 13, 2015 5:53 am

Any alternatives I can use to pound cake mix? I used the suggestion from smithersonjones to use pudding mix for the heart shapes. Couldn’t find pound cake mix here in Toronto at all. I put it in the oven for 15 minutes and I lwt it cool outside overnight. When I went in the morning to flip it it deflated on the sides :(

RT
February 12, 2015 1:14 pm

This is an amazing recipe and I cant wait to make it for the Valentine’s day. Can we bake this cake the night before and skip on the frosting?

Thanks,

Tracy
February 11, 2015 9:18 pm

So what do you do with the scaps from the first?

Amy@BellyFull
February 11, 2015 9:37 pm
Reply to  Tracy

Make cake pops!

Ellen
February 10, 2015 10:00 am

This is very cool. I made 3 of them today!

Karen
February 10, 2015 8:26 am

I made this with a different cookie cutter (to fit the occasion), so so cute!

Lauren
February 4, 2015 4:11 pm

Can I refrigerate the first part for over 4 hours? For example, make it one night, refrigerate over night, and then finish in the morning?

Amy@BellyFull
February 4, 2015 4:45 pm
Reply to  Lauren

You can, but make certain you wrap it very tight, so it doesn’t dry out.

Taty Pauneto
February 1, 2015 5:43 am

Love it. Thanks.

Shelley
January 27, 2015 7:58 am

Lov this!

Justine Y
January 21, 2015 4:15 pm

This is soooo cute! My kids would flip for this! I’ve seen things like this before, but this looks like a much easier (although time consuming) process. I would love to include this in a roundup of Valentine’s Day treats on my blog (with full credit going to you of course!)

Dian Fraser
January 21, 2015 7:59 am

Love this! Can’t wait to try it!

smithersonjones
January 18, 2015 10:48 am

You guys can use box cake mix and change the texture to make it looke like a pound cake by adding a box vanilla pudding…and u can get different flavors of pudding a change your cake flavor

smithersonjones
January 18, 2015 10:44 am

Ive done different versions of this but I’ve been trying to put names in this type of cake any ideas…I also use the scraps in a trifle of something …don’t wanna waste nothing

Cynthia Rose
August 12, 2014 12:49 am

Recipe for peek a boo cake is so cute!!! Thanks

Jess
February 15, 2014 10:03 am

Round what size is the cookie cutter

Amy@BellyFull
February 15, 2014 10:19 am
Reply to  Jess

The one I used is about 4 wide x 2 1/2 tall x 1/2 inch deep – yes, there are scraps left over, but as you can see from the picture, you don’t want to go too much wider. The depth doesn’t matter as much…you just want to make sure you cut the pink cake into slices the thickness of whatever cutter you choose, as instructed.

Kris
February 14, 2014 4:36 pm

I made this last night…too cute! I have a tall, heart-shaped bread tube pan I got from Pampered Chef, so I made the pink heart center in it. Simply removed it from the heart-shaped pan after it baked and add it to the other pan. No need to slice, except I did trim the ends so it would be the right length. Love it!

Alice T.
February 14, 2014 8:04 am

Every year I make heart pancakes for my kids on Valentine’s Day. But this morning I surprised them with this cake. Best surprise ever!! I just might win “Mom Of The Year Award” LOL. Thank you!

Kim
February 14, 2014 7:45 am

My pink pan is baking in the oven now.So excited to make this for my daughters today !!!

Cassie
February 14, 2014 7:41 am

My daughter’s class had their Valentine’s party yesterday because of the long weekend. I made this and it was a HUGE hit. Even the other teachers were coming into the room to see what the fuss was about. So adorable! Thank you for a great cake recipe!!

Ashlea Ray
February 14, 2014 6:08 am

I can’t wait to try this….wondering if I can use the same idea and try it for easter. Im thinking confetti cake mix to make the easter eggs then a colored batter mix on top, kinda reversing it ,what do ya think?

Amy@BellyFull
February 14, 2014 6:25 am
Reply to  Ashlea Ray

This could definitely be customized for other holidays using different dyes and cookie cutters, but you must use pound cake. Regular cake mix will don’t work, sorry.

hailey
February 13, 2014 8:54 pm

Milk or water right? The box says either. But is it better to use milk? (Found the cookie cutter by the way. So happy!)

Amy@BellyFull
February 13, 2014 9:22 pm
Reply to  hailey

Hi Hailey – milk! Definitely milk. And yay on the cutter!

hailey
February 13, 2014 9:29 pm
Reply to  Amy@BellyFull

Dang it. I used water. I’m waiting for it to cool now. Hope it still turns out. :/

Amy@BellyFull
February 13, 2014 9:59 pm
Reply to  hailey

I don’t *think* water will ruin it, but milk will give it a moisture texture. Hm. Let me know..

hailey
February 14, 2014 2:50 pm
Reply to  Amy@BellyFull

It wasn’t bad. Not too dry. But I didn’t cook it long enough the second time. So this time I flopped. I will attempt this recipe again though. Its too cute not too! Lol

Tiffany
February 13, 2014 4:59 pm

Does anyone have a homemade pound cake recipe that have used with this that worked please?! Cannot find boxed pound cake mix anywhere here.

Jessica
February 13, 2014 9:28 am

Hi, Veryculinary
LOVE THIS! but I don’t have the patience for pound cake so I am using white cake (dyed pink) and chocolate cake. There are no instructions about a loaf pan on the box (Philisbury White Cake Mix). What should I do?

Amy@BellyFull
February 13, 2014 9:35 am
Reply to  Jessica

Hi Jessica – this recipe only works with pound cake. If you use regular cake mix, it won’t come out properly. Sorry :/

Queenie
February 11, 2014 2:43 pm

This recipe looks fun to bake. I sure will give it a try. Thanks for sharing.

Roxanne
February 10, 2014 8:01 pm

I made two of these tonight and they came out so good! I had to cook the first cake a little longer than you had suggested, but didnt fully cook it so it wouldnt be dry later, it came out very nice though everyone wanted seconds!

Carmen B. Sanchez
February 9, 2014 4:09 pm

I love this cake. I made it for my brother´s birthday. I just want to pass along a couple of tips I got from a friend who bakes for a living :)
Freeze the cake before cutting the shapes. It is so smooth! Slice, cut and stack. The shapes stick together as they defrost a bit. Easier to place on the pan for the other batter.
Tip 2. Put a sleeve around the pan to keep it even at the top. The sleeve can be bought, but if you sew, you can make it from teflon fabric.

Yvonne Uhl
February 11, 2014 8:07 am

Great tips, thank you Carmen… will make tonight!

Felicia
February 13, 2014 4:01 pm

Thanks for the tips. Do you have to let the cake defrost a little first before you can get the knife through it? Does the fact that the middle is frozen affect the cooking time of the final cake?

Jen
February 8, 2014 10:07 pm

I want to make thisssssss

Chav
February 8, 2014 10:07 pm

Can this concept work with any cake mix?

Amy@BellyFull
February 8, 2014 10:18 pm
Reply to  Chav

No, sorry. It only works with Pound Cake. I have only used the Betty Crocker brand, but others have had success using a homemade version.

Chav
February 8, 2014 10:29 pm
Reply to  Amy@BellyFull

Oh okay thank you!

Meloney
February 8, 2014 2:55 pm

Could you cut the pound cake as one whole heart(like a loaf) omitting the cookie cutter, or does it need to be cut in slices?

Amy@BellyFull
February 8, 2014 4:48 pm
Reply to  Meloney

Do you have a heart shaped loaf pan? I can’t see why not, but I can’t vouch for the results.

christy
February 6, 2014 2:31 pm

I have a similar cookie cutter from Wilton that I am going to try – very excited!

Jess
February 5, 2014 10:19 pm

This looks awesome!! Where do I get the cookie cutter from though?

Amy@BellyFull
February 6, 2014 6:26 am
Reply to  Jess

The cutter I used came in a huge bucket with many others that I bought on Amazon a long time ago. You don’t have to use that one, though. Just make sure you cut the pink cake into slices THE THICKNESS of whatever your cookie cutter is, as per the instructions.

Ashley
February 5, 2014 2:59 pm

Hi there, I cant seem the boxed pound cake where I live in Ontario… Do you think this would work with just a regular from scratch pound cake recipe ?

Amy@BellyFull
February 5, 2014 3:34 pm
Reply to  Ashley

I personally couldn’t vouch for that, but an earlier reader had said she used a homemade pound cake recipe with success :)

Niki
February 5, 2014 7:57 am

Hi,can you freeze for a later day? Wish I thought of this when my kids were little!!!! Thanks

Amy@BellyFull
February 5, 2014 8:19 am
Reply to  Niki

Hm. I can’t see why not. Although I wouldn’t ice it in advance… :)

Sandi
February 4, 2014 3:59 pm

John LOVES pound cake and I THINK Faith has this particular cookie cutter!! I may just surprise him on V-Day…Thanks for sharing, Amy :) May even do one with Shamrocks, for St. Patty’s day ;)